How to Spot a Pretender: What Really Defines Quality in Design
Not all that glitters is gold, and in the design world, not everything labeled “handcrafted” or “luxury” lives up to the hype. At Fabryka Studios, we’ve spent years identifying the true markers of quality in design. Spoiler alert: it’s not the price tag or the buzzwords.
If you’ve ever wondered how to separate the genuinely exceptional from the mass-produced imitators, we’ve got you covered.
The Red Flags of Mediocrity
red flags everywhere
Pretenders in the design world rely on flashy marketing and clever branding to hide their shortcuts. Here’s what to watch out for:
Uniformity: If every piece in a collection looks eerily similar, it’s likely assembly-line work.
Generic materials: Laminates masquerading as hardwood or “leatherette” pretending to be genuine leather.
Buzzword overload: “Handcrafted” and “artisan” don’t mean much without proof.
True craftsmanship always shows in the details.
The Hallmarks of Real Quality
Authentic design stands out in ways you can see, touch, and even smell. Here’s what to look for:
Materials: Solid woods, hand-thrown ceramics, natural fibers, and sustainably sourced elements.
Details: Perfectly executed joins, hand-finished surfaces, and subtle variations that signal a human touch.
Provenance: Know the maker’s story. Authentic pieces often have a clear lineage of craftsmanship.
Tarantik & Egger’s outdoor showers, for instance, are constructed with impeccable materials and designed with meticulous care—a level of quality no “off-the-shelf” product can replicate.
Why It Matters
Choosing quality isn’t just about aesthetics—it’s about sustainability, functionality, and longevity. Azur Confort’s outdoor furniture exemplifies this with designs that not only withstand the elements but also grow more beautiful with time.
Investing in genuine craftsmanship supports small artisans, preserves heritage techniques, and ensures that your space is filled with objects that inspire rather than merely occupy.
How to Make Smarter Choices
When you’re ready to invest in truly exceptional design, here’s how to start:
Ask questions: Where was this made? What materials were used?
Research the maker: Understand the philosophy and history behind the brand.
Trust your senses: Quality feels different—it’s heavier, more tactile, more nuanced.
At Fabryka Studios, we don’t just curate—we hold every piece to the highest standard. Brands like Keramik, Azur Confort, and Tarantik & Egger are chosen because they embody true craftsmanship, with every product designed to last and inspire.
For us, it’s not about chasing trends; it’s about preserving authenticity and artistry.